HOW TO SELL YOUR ART ONLINE IF YOU ARE NOT POPULAR YET?

Wondering how your designs and art digital products are found and licensed online if you don’t have a large following or audience online yet? Here are my tips on how to optimize your images so that they get found and licensed by clients online.

In this video, I talk about how to optimize your vector repeat patterns for sale online with SEO strategies (Search Engine Optimization). I share my advice about what SEO is and which SEO optimization techniques are important if you are licensing your designs online and how you can be found by people who want to license your designs or buy your artwork. This is also a great way to eventually get one-on-one clients working with you.

How to Sell Your Art Online without Being Popular Yet.

As a textile designer and children’s book illustrator, I’ve been selling my illustrations and vector repeat patterns on various websites and products for over a decade before I even had a presence on social media. I’ve been asked by many beginner artists and designers how this is possible, especially if they don’t have a big following online. The truth is, it all comes down to search engine optimization (SEO).

For those of you who are new to SEO, it’s the process of optimizing your content to be easily found by search engines like Google. This applies not just to your designs, but also to your products and online profiles.

To optimize your files for search engines, you need to pay attention to things like the title and description of your files, and the keywords you use. The rules for this vary from website to website, but the goal is the same: to make your content easily discoverable.

When it comes to your designs and products, think about what someone might type into a search engine to find what they’re looking for. For example, if you’re selling a handbag with an orchid pattern, you might use keywords like “orchid repeat pattern” or “orchid vector repeat pattern.”

It’s important to optimize your social media profiles too. Whether it’s on Instagram, Pinterest, or any other platform, you need to make sure that your profile and content can be found through search. This means using relevant keywords, hashtags, and descriptions.

I’ve developed my own extensive system for optimizing my designs and I teach my students about this in my online course. However, the basics of optimization are simple: think about what your customers might be searching for and make sure your content is easily discoverable.

If you’re selling your art online, make sure to spend time optimizing it. With the right SEO strategies in place, your designs can sell even if you don’t have a big following yet.

Thank you so much for watching!

Grow, love, and create. 

Oksancia